A Less Normal Collaboration - Opel Mokka x DriveTibe
Opel Mokka's world premiere was creeping up on us there was still no car to be shown, let alone experience.
But, we did have an Instagram AI filter to interact with the virtual Mokka. However, we needed a famous face to push the AI filter's uptake.
A week's worth browsing for any famous Opel moments brought us to a particular episode of Top Gear feat. Hammond and an Opel Kadett - perfect.
We decided to rekindle Hammond's affection for the old-timer and placed the AI Filter in his trusted hands. To his credit, Hammond made the filter
look easy to use (even by his own standards) and made a massive announcement for the upcoming Opel Mokka with 2.1 million views.
Less Normal Stories - Opel Mokka
Part of the Opel Mokka's Global launch campaign, Less Normal. More Mokka, this is the first installation of a long-form content series named Less Normal Stories.
What's less normal about this story? Well, when you hit a creative block designing one of the most awaited German cars, you go ahead and design a sneaker.
Only after doing so do you go back to designing a car - is that less normal enough for you?
Creative Team: Jonathon Dennis, Alexander Rung, Khurram Hussain
Creative Director: Frances Draskau, Marion Bryan